It is about Freedom, Not the Money


Let me tell you why you're here. You're here because you know something. What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad. It is this feeling that has brought you to me. Do you know what I'm talking about? Morpheus to Neo, The Matrix


The borrower is the slave of  the lender.
Proverbs 22:7

You already know the truth. You have become a slave to a modern financial system of finance and banking that is flawed at its core and broken beyond repair. To reclaim your freedom, you must get out. But how? Where do you go? What do you do? Who do you trust?

You hope and suspect that answers exist, but they’ve eluded you, until now. That’s why the team at Personal Equity Institute has launched this blog. It’s time to give common sense wings.

It’s time that we create a common vocabulary and set of ideas that puts into words what we already know, first, that the modern financial system must be replaced, not just fixed. The Titanic has hit the iceberg. Wake up and smell the salt water! Moving the deck chairs around is no solution. Something a wee bit more radical is needed. We call it be the bank.

To be the bank is a simple, safe and practical solution that you, your family and businesses can implement now. No act of Congress is required. We got into the current financial mess over the course of many generations. But we can get out in just one!

The problem isn’t hard to understand. The borrower is the slave of the lender. If you’re not your own banker, then you are a slave. Someone else ultimately controls your money. To get free, you must be the bank. You can do this and you can do it today. You don’t need a brick and mortar building or a federal charter. You need education, coaching and the right tools. That’s what this blog supplies. What you must supply is courage. Getting out of slavery takes courage. No one can have courage for you, but we can be courageous together.

And prepare to be shocked. The cracks in the modern financial system run deeper than you think. But the alternative is also better than you’ve dared to believe.

Most financial gurus just assume that the traditional financial system is the only game in town. But us common “peasants” know better. We know, believe and hope there’s an alternative; a better way. And there is.

To be the bank is nothing new. It has always worked and it always will. It’s the ancient-future financial solution that people and businesses with common sense have used in centuries past and will use in the future, long after the current financial system has turned to dust.

To be the bank is not about investing. It’s about how to self-finance everything in your life, which can include investments.

To be the bank is not some gimmick that will enable you to get rich quick. It’s about a philosophy of life that acts and plans with a long-term perspective, which when carried out faithfully, will leave an inheritance to our children’s children, guaranteed. It’s about building the future, not plundering it.

To be the bank is simply a way to recapture and compound interest for yourself that you’ll otherwise pay to someone else. Practically anyone can do this by using a properly structured dividend-paying whole life insurance policy to self-finance potentially everything – from cars and college educations to cruises – with money you lend to yourself instead of from other banks and financial institutions.

There’s nothing simpler, safer or more profitable that you can do with your money than be in control of your own financial system.

Nothing. But you already know that it’s not just about the money.

It’s about a return to basics. It’s about changing the rules in regards to who rules your life. So if you’re ready to stop gathering straw to make bricks for Pharaoh, then the time has come for you, your children, your grandchildren and future generations to be the bank.

To be the bank is all this and more. And there’s more. Much more. Stay tuned. We have a future to reclaim.

Boyd Morris
Personal Equity Institute